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Will Mamma Mia! Here We Go Again Win The Box Office This Weekend?
After the original film Skyscraper underperformed at the box office last weekend, we're back into sequel territory this weekend with a battle between The Equalizer 2 and Mamma Mia! Here We Go Again. One is an action thriller starring Denzel Washington while the other is a musical based on the songs of a Swedish band from the 70's. Although you might expect the action film to cruise to an easy victory in the heat of summer, it is looking like the musical sequel, Mamma Mia! Here We Go Again will be the one to snag the top spot at the box office with a projected take of $30-$36 million.
Proving that you can never underestimate the power of ABBA and the efficacy of counter-programming, Mamma Mia! Here We Go Again is poised to take first place according to Deadline. The estimated box office returns of $30-$36 million should be enough to eclipse The Equalizer 2, which is estimated to bring in $26 million. That should be good enough for second place for the R-rated actioner. Last weekend's winner, the animated kids film Hotel Transylvania 3, will be close behind the new releases, dropping from last weekend's $44 million debut to pick up around $24-$26 million in its second frame. Dwayne Johnson's Skyscraper will likely drop around 50% to land somewhere in the $12-$13 million range.
Mamma Mia! Here We Go Again looks like it will succeed using the same strategy that worked so well for the original Mamma Mia! a decade ago. When that film debuted in 2008, it opened opposite a little film called The Dark Knight, and although that Batman sequel made $238.6 million opening weekend, there was enough to go around and the counter-programming brought out female audiences of all ages to net Mamma Mia! $27.8 million. Mamma Mia! went on to earn over $600 million worldwide at the box office. Universal is no doubt hoping for a similar performance from the sequel.
In addition to being a sequel to a beloved film that is catering to an audience perhaps not as interested in things going boom, Mamma Mia! Here We Go Again should also benefit from positive reviews. The sequel film is currently sitting at 85% fresh on Rotten Tomatoes. Its competition, The Equalizer 2, on the other hand, is at 40%.
Although it also benefitted from being a sequel to an established franchise, Hotel Transylvania 3 proved last weekend how effective it can be to cater to an underserved audience. Last weekend it was young kids and this weekend women of all ages, and probably more than a few men, will prove that they will come out for the right titles. Obviously, this isn't going to work all of the time and there are myriad of factors that influence box office success but it does show the power of offering a variety of films and catering to different demographics.
Mamma Mia! Here We Go Again dances its way into theaters this weekend. For all of the biggest movies hitting theater the rest of the year, check out our release schedule.
Here We Go Again is a 2018 jukebox musical romantic comedy film written and directed by Ol Parker, from a story by Parker, Catherine Johnson, and Richard Curtis. It is a follow-up to the 2008 film Mamma Mia! , which in turn is based on the West End / Broadway musical of the same name using the music of ABBA .
5th Update, Early Saturday AM: With chart It's still a great weekend at the box office here, with both Universal's Mamma Mia!Here We Go Again and Sony's Equalizer 2 both over-performing
Will Mamma Mia! Here We Go Again Win The Box Office This Weekend?
"Mamma Mia! Here We Go Again" might not have nabbed the box office crown, but its domestic debut is still something to sing about. Universal's jukebox musical launched with a solid $76.4
Weekend Box Office: 'Equalizer 2' Beats 'Mamma Mia! Here We
In a summer box-office upset, Sony's R-rated The Equalizer 2 came in ahead of expectations to top the star-studded Mamma Mia! Here We Go Again with an estimated $35.8 million launch in North America.
'Mamma Mia! Here We Go Again' Proves Power of Women at Box Office
Such was the case when "Mamma Mia!" grossed $609 million worldwide a decade ago, and the same is true with "Here We Go Again," as it hits $280 million worldwide against a $75 million budget.
Box Office: 'Equalizer 2' And 'Mamma Mia 2' Are Both Winners
After the original film Skyscraper underperformed at the box office last weekend, we're back into sequel territory this weekend with a battle between The Equalizer 2 and Mamma Mia! Here We Go Again .
Why 'Mamma Mia! Here We Go Again's' Box Office Opening Is
Mamma Mia! Here We Go Again summary of box office results, charts and release information and related links. Mamma Mia! Here We Go Again. Impossible' for Weekend Top Spot: 8/8/18 July Box
Shocker: 'Equalizer 2' Beats 'Mamma Mia 2' For No. 1 At The
Top Grossing Mamma Mia! Movies at the Box Office.
Mamma Mia! Here We Go Again - Wikipedia
Mamma Mia! Here We Go Again (2018) - Box Office Mojo
Jul 21, 2018 · Here We Go Again earned a hearty $14.277 million on its opening day, including $3.4m in Thursday previews. That is way above the $9.8m opening day of the original Mamma Mia on this weekend in 2008
Mamma Mia! Movies at the Box Office - Box Office Mojo
Jul 23, 2018 · Yes, it's a surprise that The Equalizer 2 opened bigger than Mamma Mia! Here We Go Again. But both movies are big winners this weekend because it's the raw grosses, not the arbitrary rank that
'Mamma Mia! Here We Go Again' Tops Box Office With $14M Friday
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